The image at the heart of the design is a civilian-soldier—a powerful symbol of the American Revolution. He represents the ordinary people who took extraordinary risks to stand for liberty and self-governance. He also embodies Moorestown’s own roots as a tight-knit, civically engaged town.

The figure is a nod to Thomas Moore, the tavern keeper for whom the town is named. Moore founded Moore’s Tavern in 1734, which—like many colonial taverns—served as a crucible of revolutionary discussion, political gathering, and community-building. The figure’s calm strength and steady grip on a musket evoke both the grit of the minutemen and the grounded leadership of early settlers like Moore.

Set against the backdrop of a flowing American flag and framed with the text “Semiquincentennial Celebration – Moorestown 250”, the logo fuses patriotism and local pride into a visual mark that will guide celebrations in the years ahead.